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What Dentists Are Really Doing on Instagram (That’s Working)

The Instagram Strategy That’s Actually Working for Dental Practices

Author

Shayla Tatro
May 13, 2025

The Bucktooth Collective

Monday, May 12, 2025

What Dentists Are Really Doing on Instagram (That’s Working)

Let’s clear the air: you don’t need to be lip-syncing in scrubs to grow on Instagram. In fact, most dentists seeing real results aren’t spending hours crafting content — they’re using a simple, repeatable strategy to stay top-of-mind and build trust. Whether you’re starting from scratch or trying to revive a dusty profile, here’s how real practices are winning on social without burning out.

BUILD A LOCAL FOCUSED FEED

Instead of chasing viral fame, focus on staying visible locally. Patients don’t follow you for comedy — they follow you for trust.
Tip: Post photos of your team, office updates, patient milestones (with permission), and FAQ-style tips.
Why it works: It feels authentic, shows your personality, and builds loyalty. 

LEARN MORE HERE—> https://bucktoothmarketing.com

USE STORIES LIKE A VIRTUAL WAITING ROOM

Stories are where you can be casual, fast, and human.
Tip: Use Stories to post same-day appointments, new tech in the office, or even your morning coffee.
Why it works: You stay “in the room” with followers — without needing perfect lighting or filters. See how Dr. Siddiqui does it Dallas, TX.

Osama Siddiqui (@siddiquismiles) • Threads, Say more

19.0K Followers • 0 Threads • Helping people get their smile back. See the latest conversations with @siddiquismiles.

www.threads.com/@siddiquismiles?xmt=AQF0lVXgpZRWfecRUq0N_wZhWUgA8m3M44bMnAI_u4BchnQ

AUTOMATE THE HARD PARTS

You don’t have to post every day to stay consistent.
Tip: Use Canva templates and a scheduling tool like Later or Planoly to knock out a month of posts in an hour.
Why it works: You stay consistent without thinking about it every day.

Quick Bites for Your Practice

Mini Case Study:
Dr. Amy in Denver started posting weekly “Did You Know?” reels and team highlights. In 3 months, her engagement tripled and she gained 400+ local followers — and yes, new patients mentioned it at their first visit.

Want a week’s worth of plug-and-play post ideas?
Reply with “IG” and we’ll send you 7 dental-friendly content prompts to get your Instagram working for you.

UNTIL NEXT TIME
—-The Bucktooth Team

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