• BUCKTOOTH
  • Posts
  • The Doctor as Influencer — Without the Cringe

The Doctor as Influencer — Without the Cringe

Yes, You’re a Doctor. You Can Also Be an Influencer.

The Bucktooth Collective

Tuesday, June 24 2025

The Final Edition of The New Digital Front Door

Let’s rewrite a tired belief: professionalism and personality are not opposites. In fact, your personality might be your biggest practice growth asset. This final edition explores how trust, thought leadership, and your own unique voice can drive referrals and loyalty—without ever compromising clinical integrity.

The Trust Halo Effect

Why People Buy Into People—Not Just Titles

Patients rarely choose a dentist based on credentials alone. What sticks with them—and spreads through word of mouth—is trust.

This is the Trust Halo Effect: when you come across as credible, human, and consistent, that trust extends to your entire practice. It influences how people respond to your team, your recommendations, and even your fees.

Today’s patients want more than a provider. They want a person—someone they can relate to, learn from, and believe in. The authority of “Doctor” gets you in the room. Authenticity keeps you there.

You’re already influencing people every day. The real opportunity? Learning how to extend that influence online—intentionally and effectively.

From Dentist to Thought Leader

How to Build Authority (Without Self-Promotion)

You don’t need to be loud—you need to be clear. That’s what makes a thought leader.

Start with what you know and believe: patient care insights, clinical philosophy, even what frustrates you about the industry. Show up online in a way that feels natural—LinkedIn post, 1-minute video, or a well-written caption. Keep it consistent.

Your goal isn’t to go viral—it’s to be known for your voice, values, and vision. Because the dentists who become trusted names online? They’re the ones patients seek out offline.

Challenge of the Week

Take the Lead: Your Voice, Your Edge

Write down 3 things you believe about dentistry that go against the grain. Now, choose one—and share it.

With your team. On your Instagram. In your next consult. Wherever it fits, just get it out there.

Because when you speak with clarity and conviction, your ideas don’t just inform—they shape the future of dentistry.

 Need inspiration? Watch what today’s top dental influencers are saying.

Delightfully engaging and informative, this Dental Digest video dives into viral snack trends and their impact on dental health—perfect for staying sharp on what patients are nibbling these days.

Dr. Ben Winters (The Bentist) offers candid, fun commentary on a pop-culture dental-themed video—entertaining and insightful for anyone interested in cosmetic/street dental trends.

Want more?
Here are additional influential channels worth exploring:

  • Dental Digest (@DentalDigest) – over 21 million subscribers, known for ASMR mukbang toothbrush tests, product reviews, and trend-debunking

  • The Bentist (Dr. Benjamin Winters) – around 7.7 million subscribers, specializes in quick, viral dental reaction videos and patient education .

And here are other notable channels you might explore:

  • Teeth Talk Girl – a registered dental hygienist with ~730K subscribers focused on oral hygiene education

  • Dr. John Yoo – the fun, “K‑pop dentist” pediatric dentist with ~1.2 M subscribers .

Summary
These influencers blend clinical expertise with pop‑culture relevance—making their content both informative and engaging. Let me know if you'd like dive deeper into any channel or format (tutorials, product reviews, patient education, etc.)!

Want more growth tips? Click below to check out our website!

UNTIL NEXT TIME
—-The Bucktooth Team

Reply

or to participate.