JULY 1 – Featuring #30 and #29

High Drama, Low Effort

We’re kicking off the countdown with two reels that take everyday clinic chaos and turn it into content gold. With nothing more than sharp timing, expressive body language, and well-placed text, both posts capture the humor and humanity of dental life—without saying a single word.

#30 — “Somehow, we gonna pull through”

Posted by: Nathan Coughlin

Platform: Facebook

Post Date: June 8

Views: 2.2K | Likes: 36 | Comments: 3 | Shares: 3

How did they do it?

Set to a background of audience clapping, this reel captures the contrast between team energy levels in a way every dental office will recognize. The dentist or manager is practically bouncing with motivation while the assistant stands motionless, unimpressed. Text bubbles deliver the punchline:

Why it worked:

• The text bubble format gives instant clarity and humor

• The body language contrast makes the joke visual and universal

• The clapping audio is an ironic overlay that boosts engagement

How you can do it too

• Film a 5–10 second clip with two team members showing exaggerated emotion vs. burnout

• Use text bubbles or captions to reflect what each is “thinking”

• Add canned applause or any uplifting sound from the platform’s library

• Edit in CapCut or directly in Facebook/Instagram Reels

• Post with a relatable caption like “Every office has this moment…”

Use this format to spotlight your team’s energy dynamics—it’s real, it’s funny, and your audience will see themselves in it.

How This Grows Your Practice

Humor humanizes your team—and human teams attract patients. This lighthearted post works because it shows personality, relatability, and a peek behind the scenes. When potential patients see the fun dynamic in your office, it builds trust and lowers anxiety. Posts like this can:

• Boost approachability by showing that your team is real, down-to-earth, and fun

• Strengthen brand personality without needing patient stories or clinical content

• Drive organic engagement with a universally relatable moment

• Encourage shares that increase reach to local audiences

Consistent behind-the-scenes humor builds familiarity. Familiarity builds trust. And trust fills your chairs.

#29 — “When a patient says they have a toothache”

Posted by: Saddle Creek Dental

Platform: Facebook

Post Date: June 23

Views: 1.2K | Likes: 58 | Comments: 7 | Shares: 5

How Did They Do It?

Set dramatically to “I Need a Hero” by Bonnie Tyler, this reel uses bold on-screen text and physical comedy to parody the way a dental team springs into action when a patient mentions a toothache. It’s cinematic… but self-aware.

Why it worked:

• The music is iconic and theatrical, adding dramatic irony

• The text overlay sets up the joke perfectly

It plays into a familiar exaggeration, making it instantly sharable

How You Can Do It Too

• Use a trending or classic song with high drama (like “I Need a Hero”)

• Film yourself or your team sprinting, grabbing instruments, or running down the hallway

• Add bold text up front: “When a patient says they have a toothache…”

• Keep it under 15 seconds

• Use CapCut or Instagram’s text tools to keep timing tight

Pro tip: the more exaggerated the movement, the funnier the result. Use this to show your team’s “superhero” mode—because every patient wants to know someone’s ready to save the day.

How This Grows Your Practice

This kind of content builds patient confidence through humor and exaggeration. By showing your team’s “superhero” mode in response to a toothache, you're sending a clear message: We take care seriously, and we act fast. Posts like this communicate speed, attentiveness, and teamwork without saying a word.

• Reinforces your responsiveness to urgent dental needs

• Highlights your team’s chemistry and culture in an engaging way

• Makes you more memorable than clinics that only post before-and-afters

• Attracts new patients who want to feel prioritized and cared for

When patients feel like they’ll be met with energy and action—not waiting and worry—they’re more likely to call your office the next time they’re in pain.

Stay tuned—our countdown continues!
We’ll be back in the next issue with another viral dental video that’s making waves and showing real results. See you then.