JULY 4 – #26 Family First, Always

Some posts don’t need hooks, gimmicks, or scripts—they just need to be genuine. Today’s entry from Turner Family Dental shows how one thoughtful tribute can turn into thousands of organic views and reactions.

#26 — “Father’s Day – Urban Dental”

Posted by: Turner Family Dental
Platform: Facebook
Post Date: June 15
Views: 816K | Likes: 50.1K | Comments: 595 | Shares: 0

How did they do it?

This charming Father’s Day reel centers around a heartwarming moment between a dad and his daughter visiting Urban Smiles Dental. Shot in a casual interview style, the dad asks his daughter playful and sincere questions—ranging from what she loves to do with her dad (“Go to the dentist”) to what she wants him to buy her (a Labubu toy—repeatedly).

They sit together in front of the practice’s branded backdrop, casually promoting both family values and their clinic. The tone is warm, real, and lightly humorous, with cheerful background music supporting the vibe.

Why it worked:

• It celebrated Father’s Day with authentic emotion, not a scripted promo

• The father–daughter chemistry felt natural and endearing

• Branding was subtle but present with the clinic logo in the background

• Viewers connected because it was about people—not procedures

How you can do it too.

This format is easy to replicate with a little planning and the right moment. Here’s how to do it:

Gear & Setup:

• Use a phone on a tripod in your waiting room or a quiet, well-lit corner

• Place a branded sign, wall, or logo in the background

• Keep it steady and centered on your interviewees

Recording & Editing:

• Ask open-ended but easy questions: “What’s your favorite thing about coming here?” “What do you like most about your smile?”

• Record 2–3 minutes and edit down to 45–60 seconds

• Use light, joyful background music from Facebook or Instagram’s music library

• Edit in CapCut, VN, or Instagram Reels

Content Strategy:

• Time it with holidays (Father’s Day, Back-to-School, Thanksgiving, etc.)

• Feature real patients and families—with permission

• Always include your logo in the background or outro

How this grows your practice.

Videos like this showcase your office as a community hub—not just a clinical space. They make your practice:

• More approachable to prospective patients who value connection and trust

• More shareable, especially when patients or families are featured

• Stronger in brand identity, by aligning dental care with family values

• Visible in the algorithm thanks to longer watch time and reactions

This isn’t just good content—it’s a recruitment tool for new patients who want to feel cared for. If they can picture their family in your chair, they’re far more likely to schedule.

Stay tuned—our countdown continues!
We’ll be back in the next issue with another viral dental video that’s making waves and showing real results. See you then.