JULY 7 – Featuring #25 and #24

Laugh, Learn, Lead

A clinic skit and a content-forward hygiene tip prove that education and humor both belong on your content calendar.

Today’s feature shows two approaches to viral content that couldn’t be more different—but both work. One relies on laughter and relatability, the other on facts and trust. Together, they’re a blueprint for how your team can create content that connects.

#25 — “Keep Your Head Still”

Posted by: Wildwood Aesthetic Dentistry

Platform: Facebook

Post Date: June 18

Views: 37K | Likes: 670 | Comments: 17 | Shares: 95

How did they do it?

In this skit, a hygienist pretends to hand a patient a clipboard to draw a smile. The first time is easy. The second time, she shakes the clipboard wildly—mimicking how patients often move mid-treatment—before dryly saying, “Good. Now keep your head still.” Background laughter seals the moment.

Why it worked:

• It represents every hygienist’s daily frustration in a funny, exaggerated way

• The physical comedy is clear and sharable

• It captures the energy of a real office—laughing, informal, connected

How you can do it too

• Use a real team member (or willing mock patient)

• Recreate a common in-office annoyance (moving heads, late arrivals, unclear insurance…)

• Keep the audio simple—natural background noise or laughter adds authenticity

• Film vertically on a smartphone and trim in CapCut or Reels editor

Pro Tip: Make a running series of “Dental Pet Peeves” or “Clinician Confessions” for shareable humor that builds community and culture.

How This Grows Your Practice

Posts like this build loyalty by showing patients the human side of your team. It’s not just funny—it’s relatable. Humor based on everyday moments creates emotional connection, and that connection earns trust. When potential patients see your office joking, laughing, and being real, they’re more likely to feel comfortable booking with you.

Better yet, sharable posts like this increase your visibility—each share is a chance to reach new audiences who may have never heard of your practice. Laughter builds community, and community brings in new patients.

#24 — “Why Plaque Builds Up on Lower Front Teeth”

Posted by: Teeth Talk

Platform: Facebook

Post Date: June 5

Views: 79K | Likes: 405 | Comments: 34 | Shares: 33

How Did They Do It?

This video opens with a sharp, confident hook: “Did you know the lower front teeth on the tongue side are the most common place for plaque buildup?” Then the speaker—presumably a hygienist—shares three short, clear reasons. Still photos pop up for visual reference. She wraps with a CTA to her YouTube channel.

Why it worked:

• Strong visual and verbal pacing keeps it watchable

• She mixes authority with accessibility

• The photos and call-to-action support a broader content strategy beyond the reel

How You Can Do It Too

• Identify a hyper-specific dental topic most patients don’t know

• Film a short vertical video (15–30 seconds) explaining it in plain language

• Use photos or animations mid-video for support (upload or overlay using CapCut or VN)

• Add a CTA to your YouTube, blog, or website for more tips

Pro Tip: Use this format to promote your hygienist’s voice and grow your brand as an educational resource. Bonus? You’re future-proofing your content across platforms.

How This Grows Your Practice

Educational content like this does more than inform—it builds authority. When patients hear clear, confident explanations of everyday dental issues, they begin to see your office as a trusted source. That trust converts to appointments.

By addressing a small but common concern with clarity and visuals, you show prospective patients that your team pays attention to details and communicates well. Plus, linking to other platforms (like YouTube) expands your reach and positions your practice as a go-to resource in your community. The result? More views, more shares, and more patients who walk in already confident in your care.

Stay tuned—our countdown continues!
We’ll be back in the next issue with another viral dental video that’s making waves and showing real results. See you then.