JULY 8 – #23 “Play for a Purpose”

It’s not always about complex edits or viral trends. Sometimes, the most shareable content is the most sincere. This week, J.M. Tolentino Dental Clinic grabbed attention not with comedy or controversy—but with calm, purpose, and a clear ask.

#23 — “Subscribe for a Cause”

Posted by: J.M. Tolentino Dental Clinic

Platform: Facebook

Post Date: June 23

Views: 15K | Likes: 1.1k | Comments: 148 | Shares: 54

How did they do it?

This short and simple reel opens with a dentist in a lab coat playing the guitar. The caption reads: “Subscribe for a cause.” A second later, an explanation of the cause appears in another language, then again in English—detailing a patient in need of care. No voiceover. No flash. Just honest, visual storytelling.

Why it worked

• The music and body language create warmth instantly

• It’s personal but professional, showing a human side of dentistry

• The captioned cause is emotionally compelling

• It demonstrates purpose-driven branding—and people connect with that

How you can do it too

You don’t need instruments or a campaign. You just need to show your practice cares about something more than the bottom line.

Here’s how to recreate the feel:

Gear & Setup:

• Use your phone and a quiet area in the office (natural light helps)

• Show yourself or a team member doing something real—playing music, prepping supplies, or even sitting and writing

• Overlay a simple message on screen (e.g., “Subscribe for a cause” or “We believe in…”)
  

Execution & Editing:

• Use CapCut, Canva Video, or Reels editor to time text overlays

• Display your message in two languages (if relevant to your community)

• Add subtle music or real audio (even background noise if intentional)

• Keep it under 20 seconds

Pro Tip: This style is perfect for highlighting causes, patient stories, or team missions. Use it monthly to build deeper community connections.

This video worked because it wasn’t trying to go viral—it was trying to make a difference. And that’s a message people want to share.

How this grows your practice

When patients see that your office stands for something beyond dentistry, it deepens trust and connection. This kind of values-driven content humanizes your practice, making it more than just a place to get teeth cleaned—it becomes a part of the community.

By showcasing a cause, you’re telling potential patients that you care about people, not just procedures. That emotional connection can lead to stronger word-of-mouth referrals, more engagement on social platforms, and ultimately, increased loyalty from new and existing patients alike.

Stay tuned—our countdown continues!
We’ll be back in the next issue with another viral dental video that’s making waves and showing real results. See you then.