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JULY'S TOP 30 DENTAL POSTS ON SOCIAL MEDIA #20 and #19

A curated countdown of the most engaging, shared, and buzz-worthy dental content across social media last month.

JULY 11 — Featuring #20 & #19

Digital Power Plays & Dazzling Reveals

Some videos go viral with big laughs, others with beautiful reveals. This issue delivers both—one featuring digital dentistry and team comedy, the other showcasing a striking cosmetic transformation without needing a word of narration. These two posts show how very different content strategies can earn powerful traction—when executed with clarity, timing, and purpose.

#20 — “You Still Use Heavy Body?”

Posted by: Dr.nickc
Platform: Instagram
Post Date: June 18
Views: 107K | Likes: 3,336 | Comments: 113 | Shares: 1,650 

How did they do it?

This skit captures a generational shift in dentistry. A dental assistant offers traditional impression material, only for the dentist to respond in horror—“That’s disgusting. Get me my digital scanner!” The video progresses with upbeat energy, highlighting 3D printing and streamlined delivery.

Why it worked:

  • Taps into real office upgrades and common frustrations

  • Shows off modern tools with light humor

  • Clean, quick cuts make it feel professional and fun

How you can do it too

  • Use your phone to film a fun moment in the office (scanner, 3D printer, etc.)

  • Pair it with a team member joking about “the old way” vs. “the new way”

  • Keep the video under 30 seconds

  • Add music using Instagram or Facebook Reels

  • Post with a caption like: “Digital dentistry > the gooey stuff ”

How This Grows Your Practice

By playfully highlighting your investment in modern dentistry, this type of content builds patient confidence. It also reinforces your team’s culture and keeps your feed approachable. Tech-forward doesn’t have to mean cold—it can mean cool.

#19 — “Smile So Beautiful It Speaks for Itself”

Posted by: @doctor.q_ and @artofestheticsdental
Platform: Instagram
Post Date: June 24
Views: 164K | Likes: 6,567 | Comments: 342 | Shares: 1,198

How Did They Do It?

This video takes a bold, no-frills approach: a series of close-up before photos appear as the voice instructs the viewer where to look. The pacing is deliberate. Just when you think you've seen it all, the screen transitions to a dramatic, high-polish “after.”

Why it worked:

  • It strips the story down to pure visual contrast

  • The format encourages curiosity and replay

  • The final image has serious wow factor

How You Can Do It Too

  • Take a few clear before-and-after photos of a smile makeover

  • Turn them into a short video using Instagram Reels or Canva

  • Use on-screen text to guide the viewer (“Before → After”)

  • Add soft background music

  • Post with a caption that celebrates the patient and the transformation

How This Grows Your Practice

Posts like this stop the scroll. When your results are undeniable, lean into minimalism—let the work speak. These kinds of reveals attract attention, build trust, and prompt DM inquiries from prospects seeking similar transformations.

Stay tuned—our countdown continues!
We’ll be back in the next issue with another viral dental video that’s making waves and showing real results. See you then.

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