JULY 14 – #18 “Don’t Floss”

Even a routine reminder like flossing can grab nearly 100,000 views when it’s delivered with style. This short reel from Better Day Dental & Dentistry My World turns a playful moment in the hallway into a polished, branded message—one that entertains while still reinforcing trust.

#28 — “Your dentist wants you to know”

Posted by: Better Day Dental & Dentistry My World
Platform: Instagram
Post Date: June 23
Views: 97.7K | Likes: 382 | Comments: 8 | Shares: 114

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1,856 followers

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How did they do it?

This post proves you don’t need fancy equipment or editing skills to create a viral moment. The team used a hallway, some tape, and hand-written paper signs to spell out a classic patient reminder: “Don’t Forget to Floss.”

Set to the nostalgic X-Files theme music, three clinicians walk away from the camera in sync, each with a word taped to their backs. A fourth team member walks the other direction with the practice name—Better Day Dental—on her back. No narration, no script—just creativity.

Why it worked

• The message is clear and universally relevant

• It uses real team members—adding authenticity and charm

• The music is familiar and grabs attention

• It ends with subtle branding that makes it memorable

How you can do it too

You don’t need a full team or social media manager—this is doable in 15 minutes with your phone.

Here’s how:

1. Choose a short, trending sound from Instagram’s music library (BUCKTOOTH can help you pick one)

2. Write your message—one word per piece of paper

3. Tape signs to the backs of 2–3 team members

4. Film them walking down a hallway using your phone

5. Add your practice name on a final sign for simple branding

6. Upload it as a Reel directly from Instagram

That’s it—short, low-cost, and repeatable.

How this grows your practice

These kinds of posts humanize your practice—and that’s exactly what attracts new patients online.

• Patients share it because it’s funny and familiar

• Your practice becomes top-of-mind without selling

• It builds trust, showing your team is personable and modern

Stay tuned—our countdown continues!
We’ll be back in the next issue with another viral dental video that’s making waves and showing real results. See you then.

Want help scripting or filming your first reel? That’s what we’re here for.