JULY 17 — Featuring #15 “All the Way from Mississippi”

A pre-op interview proves that personality—not production—is what gets people watching.

#15 — “All the Way from Mississippi”

Posted by: Smile Again Dental – Texas
Platform: Facebook
Post Date: June 4
Views: 305K | Likes: 1K | Comments: 47 | Shares: 5

How did they do it?

No fancy camera work. No dramatic soundtrack. Just a lighthearted moment between a patient and provider that hits because it's real. The patient, Kirby, shows up with a thick Southern twang and a magnetic personality. She answers a few casual questions—her name, where she’s from (“Mississippi!”)—and the team responds naturally, even joking about her dark tooth and the husband she “brought along.” The charm is unfiltered.

Why it worked

• he patient’s voice and confidence draw you in

• Dialogue feels completely unrehearsed—people trust what feels real

• Subtle humor creates an emotional bond without being heavy-handed

• It’s not about before-and-after—it’s about before and real

How you can do it too

You don’t need a full production setup to replicate this vibe. Here's a simple way to make it happen:

• Film short interviews with patients before treatment—just 15–30 seconds

• Use your phone, a steady hand, and good natural light

• Ask easy, friendly questions (“What’s your name?” “Where are you from?”)

• Let patients show their personality—resist the urge to script

• Add on-screen captions using tools like CapCut or Instagram Reels editor

• Always get verbal permission before posting

How this grows your practice

If your practice is still building visibility—or just getting started with social media—this type of content is the perfect entry point. You don’t need fancy lighting, big budgets, or complex scripts. You just need a real patient and a simple moment. Videos like this work because they show personality, not polish.

In a landscape where patients are more likely to send a DM than pick up the phone, relatable short-form content is one of the fastest ways to get on someone’s radar. When a viewer sees a friendly exchange like this, they’re more likely to think: “This office looks warm. I could go there.”

Even if it only gets a few hundred views, that’s hundreds more impressions than you'd get without posting—and you’ll start seeing signs of growth through increased engagement, profile visits, and direct messages asking about services.

Over time, consistent videos like this can turn into a digital handshake: a first impression that builds awareness, earns trust, and encourages people to reach out—not just when they need a dentist, but when they’re looking for the right one.

Ready to Grow?

If you're still figuring out how to start—or scale—your social media marketing, BUCKTOOTH is here to help. Whether you're starting from scratch or just tired of inconsistent content, we build strategies that connect with real patients and grow real practices.

Visit our website to learn how we can help your practice stand out, show up, and scale up on social.

Stay tuned—our countdown continues!
We’ll be back in the next issue with another viral dental video that’s making waves and showing real results. See you then.