JULY 18 – Featuring #14 and #13

Veneers, Emotion, and Viral Connection

One celebrates a milestone, the other restores identity—both prove storytelling drives patient interest.

#14 — “My Mom Got Veneers”

Posted by: Dr. James Heaton
Platform: Instagram
Views: 667K | Likes: 22.6K | Comments: 237 | Shares: 1.1K

julia.hatch

931K followers

View more on Instagram

How did they do it?

Warm narration from a loving daughter highlights Mom’s journey to final veneers for her 50th birthday. Set to The Tide is High by Blondie, the video opens with her arrival and follows her emotional reveal—no clinical detail, just celebration and genuine reaction.

Why it worked:

• Deep emotional resonance through family voiceover

• Music lifts the mood without overpowering the message

• Focus on celebration over procedure makes it widely appealing

• Showcases final result while honoring patient experience

How you can do it too

Even with no video editing background or equipment, you can start here:

1. Choose a Patient Milestone – Think final veneers, implants, or denture delivery—especially for birthdays or special events.

2. Record Simple Clips – Use your phone. Film moments like: patient arriving, short smiles before and after, or light interactions.

3. Invite a Loved One to Narrate or Record – If someone comes with the patient, ask if they’d like to film a message for them (or you can do it with permission).

4. Use Instagram Reels to Add Music – Pick a happy, upbeat song from Instagram’s music library.

5. Keep It Unpolished – Raw content actually performs better. Add minimal text if needed (Instagram’s built-in caption tool is plenty).

6. Post It with a Note of Gratitude – A caption like “This is why we do what we do” is enough to close the loop.

How This Grows Your Practice

If your practice doesn’t yet have hundreds of before-and-afters or a slick online presence, storytelling is your biggest asset. These kinds of posts are about showing who you are—not what equipment you have. They turn viewers into believers. For new or growing practices, that means DMs from potential patients asking how to start—not just views.

You don’t need to be an influencer. You just need to be real.

#13 — “She Is a Perfect Example of Why”

Posted by: Dr. Kenny Smiles
Platform: Instagram
Views: 37.9K | Likes: 1.7K | Comments: 248 | Shares: 70

drkennysmiles

556K followers

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How Did They Do It?

This is a story of struggle and service. The patient shares a journey of failed dentistry, grief, and loss—then slowly rebuilds with the doc’s help. A somber piano shifts to Hozier’s “Too Sweet” as treatment progresses and reveals a confident, jubilant new smile in a styled photo shoot.

Why it worked:

• Vulnerable storytelling builds deep emotional connection

• Music carefully chosen to mirror the mood shift

• Visual transformation backed with emotional context

• Patient empowerment positions clinician as a life-changer

How You Can Do It Too

• Start with a Willing Patient – Ask a patient if they’d like to share why this treatment matters to them. (Keep it light—“Why now?” is a great prompt.)

• Collect Visuals Along the Way – Don’t wait for a full video shoot. Snap simple photos throughout their appointments (with consent).

• Use Free Editing Apps – Drop those photos or clips into CapCut or Canva Video. They have built-in templates and text tools to help guide your story.

• Let the Patient Narrate (Optional) – If they want to talk about their experience, a voice memo recorded on their phone can be added later. If not, use on-screen text to summarize key moments.

• Match the Music to the Journey – Choose a track that builds from slow to uplifting. This helps tell the story emotionally even if the visuals are simple.

• End with a Smile – Whether it’s a reveal shot or a hug, your final moment should feel complete. This is the image that sticks with viewers.

How This Grows Your Practice

Narrative content like this does more than show your work—it shares your why. That’s what motivates trust, resonates long after scrolling, and prompts viewers to reach out or send a DM asking, “How do I start my journey?” For startup and smaller practices especially, this is your greatest asset. Turn patient experiences into stories, and you’ll build emotional equity, online visibility, and a unique brand voice—all foundations for long-term growth.

Ready to Grow?

If you're still figuring out how to start—or scale—your social media marketing, BUCKTOOTH is here to help. Whether you're starting from scratch or just tired of inconsistent content, we build strategies that connect with real patients and grow real practices.

Click below to learn how we can help your practice stand out, show up, and scale up on social.

Stay tuned—our countdown continues!
We’ll be back in the next issue with another viral dental video that’s making waves and showing real results. See you then.