JULY 21 – #12 “We’re Professional, I Promise…”

Humor meets professionalism in a viral split-scene reel that’s short, smart, and sharable.

#12 — “Every Dentist Has 2 Personalities”

Posted by: Gardens Dentistry
Platform: Instagram
Post Date: May 30
Views: 124K | Likes: 2.1K | Comments: 37 | Shares: 149

How did they do it?

This 14-second video leans into contrast—something that performs extremely well on short-form platforms. The reel opens with two dentists in sunglasses, sitting in a car at night, nodding to the beat of “Big G L O” by GloRilla. Onscreen text reads: “Every dentist has 2 personalities.” Then—cut. We’re now inside the office, same doctors, in scrubs, warmly welcoming the viewer to Gardens Dentistry.

It’s fun. It’s fast. It’s real. And it shows the human side of dentistry in a way that’s 100% approachable.

Why it worked

• The first scene grabs attention with humor and confidence

• The pivot to a warm professional setting builds instant trust

• Music choice aligns with current cultural trends—especially with younger viewers

• The reel is short, punchy, and designed to be rewatched and shared

How you can do it too

If you’ve never created a video like this before, don’t worry—it’s simpler than it looks. Here's a beginner-friendly breakdown:

What to Film:

• First, capture 5–6 seconds of you and a teammate in a fun or unexpected setting (e.g. your car, the parking lot, even your breakroom). Wear sunglasses or casual clothes. Nod or lip-sync to a beat.

• Then, shoot 5 seconds of you both standing in the lobby or operatory, smiling and saying: “We’re the team at [Your Practice Name]—and we’d love to take care of you.”

Tools You’ll Need:

• Use your phone. Set it on a stable surface or tripod.

• Edit with Instagram Reels or CapCut (both have free templates and music libraries).

• Choose a trending audio clip. Search Instagram Reels for inspiration—look for audios with lots of recent uses.

Tips for Success:

• Use clear captions and on-screen text to provide context

• Don’t over-edit. Keep it raw, light, and fast

• Post during peak viewing times (evenings or lunch hours) and tag your location

How this grows your practice

When people enjoy your content, they start to enjoy your brand. This video doesn’t teach, sell, or explain—it connects. That’s what makes it powerful. In today’s digital-first world, patients are looking for someone they can trust and relate to. This type of short-form reel shows you’re competent, confident, and current—all in under 15 seconds.

For startup and growth-stage practices, this is an easy win. It requires no special lighting, no expensive gear, and no editing experience. Just personality, consistency, and the willingness to try something different.

Need Help Getting Started?

BUCKTOOTH helps dentists like you create engaging content that drives real growth. Whether you’re brand new to Instagram or trying to get more visibility from what you’re already posting—we’ve got you.

Stay tuned—our countdown continues!
We’ll be back in the next issue with another viral dental video that’s making waves and showing real results. See you then.