JULY 22 — #11”When You Think You’re Getting a Break”

A front-desk vs. assistant skit that had the whole industry laughing—and sharing.

#11 — “When You Think You’re Getting a Break”

Posted by: Art of Dental
Platform: Instagram
Views: 770K | Likes: 6.9K | Comments: 242 | Shares: 493

How did they do it?

This reel nails a moment every dental team knows too well. It starts with a dental assistant skipping down the hall, full of joy after hearing a patient canceled—set to the upbeat classic “YMCA.” But the music comes to an abrupt stop when the clip cuts to the front desk receptionist, silently shaking her head. On-screen text finishes the punchline:
“But front desk already booked a patient to fill the gap.”

Why it worked

• Captures a real behind-the-scenes moment — instantly relatable

• Uses simple visuals to deliver the punchline—no voiceover needed

• The music shift adds humor and emotional timing

• Gets laughs from both dental teams and patients

How you can do it too

You don’t need fancy gear or pro editing to get results like this—just team energy and a relatable idea. Here’s how:

Step-by-Step:

• Think about common “expectation vs. reality” moments in your office—scheduling is a goldmine

• Choose a well-known, upbeat song for the setup (YMCA, or anything nostalgic and catchy)

• Set up your smartphone in portrait mode in a hallway or open space

• Act out the moment with simple body language—no need for dialogue

• Film in one or two takes, keeping the video under 20 seconds

• Use on-screen captions to reinforce the joke, and freeze the frame on the punchline to add impact

Editing Tools:

• Use Instagram Reels, CapCut, or Canva Video to time your music and text

• Don’t over-edit—raw and real often performs better

How this grows your practice

This kind of content helps potential patients see who you are—not just what you do. By showing personality, humor, and real team dynamics, you make your practice feel approachable. That builds trust. Especially for patients nervous about dental visits, this type of video lowers barriers and boosts confidence.

More importantly, it creates visibility. When your content is shared among friends, dental staff, or even patients, you increase your digital footprint—and that’s when DMs start coming in. New patients often engage through social media before they ever pick up the phone. This post shows how being real is marketing.

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Stay tuned—our countdown continues!
We’ll be back in the next issue with another viral dental video that’s making waves and showing real results. See you then.