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How TikTok and Instagram Are Shaping Smiles
Exploring the real-world Impact of viral trends on cosmetic dentistry and patient expectations
Shayla Tatro
May 14, 2025
The Bucktooth Collective
Wednesday, May 14, 2025
How TikTok and Instagram Are Shaping Smiles
SIn today’s hyper-connected world, dental trends are no longer set solely in the operatory—they're going viral. Social media platforms like TikTok and Instagram have become powerful drivers of cosmetic dentistry demand, influencing how patients perceive beauty, seek treatments, and choose their providers.
The Rise of Social Media-Inspired Dentistry
From “veneers checks” to DIY whitening tips, platforms like TikTok and Instagram are reshaping how patients think about their smiles. For many dental professionals, it’s no longer just about function—it’s about creating smiles that look good on camera.
These platforms have turned aesthetic treatments like Invisalign, veneers, and teeth whitening into viral sensations. Dentists are seeing a surge in younger patients asking for smile makeovers after seeing influencers or peers post dramatic before-and-after videos.
Trending Treatments Sparked by Social Buzz
Some of the most requested procedures trending across social media include:
No-prep veneers: Popular for their minimal invasiveness and instant results.
Clear aligners: Promoted through influencer “transformation journeys.”
In-office whitening: Quick, visible results drive demand among social media users.
Tooth gems and custom grills: Once niche, now a Gen Z aesthetic statement.
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A Word of Caution: Misinformation Is Everywhere
While social platforms generate awareness, they also spread misinformation. Dentists often find themselves correcting unrealistic expectations or debunking risky DIY trends (like using baking soda and lemon for whitening).
Education and transparency remain critical. Many practices are now producing their own reels or stories to respond directly to viral trends—positioning themselves as both accessible and authoritative.
Quick Bites for You
What This Means for Your Practice Staying active on social media is no longer optional—it's strategic. Here's how to adapt:
Be trusted: Use short-form video to explain procedures, address concerns, and highlight safety. | Action Step: Join the Trend, Don’t Just Watch It If you’re not already leveraging social media to attract new patients and shape your reputation, now is the time. Start small—one story, one reel, one educational post at a time.  |
UNTIL NEXT TIME
—-The Bucktooth Team
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