✨ Feature Article: 10 Reasons Dental Practices Fail at Going Viral (And How You Can Win)

🚫 The Flops — Common Mistakes That Kill Your Reach:

1. Overpolished, Underwhelming
   If it feels too scripted, it gets scrolled past. People want real, not rehearsed.

2. Missing the Human Element
   Where are the smiles? The laughs? The bloopers? Patients love seeing the human side of your team.

3. No Hook in the First 3 Seconds
   You’ve got a blink to make someone care. If your video starts slow, it ends fast.

4. Content Without a Story
   A crown placement is fine — but what’s the why? Who did it help? What was the result?

5. Chasing Trends Without Context
   Dental floss in a dance trend? Cool — but does it make sense, or just confuse people?

6. Inconsistent Posting
   Going viral is partly a numbers game. No consistency = no momentum.

7. No Clear Call to Action
   Make it obvious: Follow, call, comment, share. Don’t assume they’ll guess.

8. Ignoring Comments or DMs
   Engagement is a two-way street. Talk back. Laugh. Answer questions.

9. Not Using Captions/Subtitles
   Most people watch without sound. No captions = lost interest.

10. Thinking “Viral” Means “Silly”
    Some of the best viral content is smart, emotional, or just helpful. Don’t dumb it down — level it up.

✅ How to Win Instead

• Be Relatable, Not Perfect — Your team laughing in the breakroom? Gold.

• Start with a Hook — “Ever wonder what happens if you never floss?” Boom.

• Use Stories — Even short ones. A nervous patient who left smiling? People care.

• Test + Tweak — Not every post will hit. Track what gets engagement and double down.

• Have Fun — If your team isn’t enjoying it, neither will viewers.

🧪 Challenge of the Month:

Post 1 unscripted video showing a behind-the-scenes moment at your practice.
Use the hashtag #DentistsUnfiltered and tag us — we’ll feature our favorites!

👀 Up Next: “The #1 Marketing Tactic Most Dentists Still Overlook”
You don’t need more ads — you need better stories. In our next edition, we’ll show you how to turn your patient experience into your most powerful referral engine. Until then — keep showing up, stay human, and press “post” even if it’s not perfect.