Content That Converts: What to Post, When to Post, and Why

What to Post, When to Post, and Why

Let’s be honest: you didn’t go to dental school to become a content creator — but in 2025, showing up online is not optional.

The good news? You don’t need to be a social media wizard to make a serious impact. You just need a little clarity, a little creativity… and maybe a front office team that’s not afraid of a selfie stick.

📅 WHEN TO POST

Forget the guesswork. Here’s your quick-glance weekly rhythm:

• Monday: Behind-the-scenes — show your team, your tech, or your coffee.

• Wednesday: Quick tip or dental myth-buster (keep it short and visual).

• Friday: Success story or patient shoutout (with a smile pic, always).

• Weekend Bonus: A funny moment, team activity, or “This or That” poll.

👉 Pro tip: Consistency beats complexity. Even 2–3 posts per week builds serious trust over time. Don’t think about it too hard, you will make your head hurt!

📸 WHAT TO POST

No scripts. No stock photos. Just real, relevant, and relatable.

If you can take a deep breath, tap “record,” and talk like a human — you're ready.

🔁 The 3 R’s of High-Engagement Dental Content:

1. REAL
   → Show your people. Team lunch. Office dance-offs. Morning huddles.
   ✅ Why it works: Builds trust and familiarity.

2. RELEVANT
   → Post tips your patients actually use:
   “What to do if your crown pops off.”
   ✅ Why it works: Solves problems in real time.

3. RELATABLE
   → Speak their language:
   “Do you also floss 10x the night before your cleaning?”
   ✅ Why it works: It’s funny because it’s true.

Check out this perfect example of a funny, relatable video:

Why It Works:
It’s universally funny, dental-related, and 100% memorable. Sharing this kind of content in a newsletter reminds readers that not every post needs to be serious — humor builds brand like nothing else.

❌ WHAT TO AVOID

• Stock images that scream “fake.”

• Walls of text.

• Over-editing your team into mannequins.

  Overly edited photos can mislead patients and damage trust. Authentic, unaltered images showcase genuine results and set realistic expectations. Remember, patients value honesty over perfection.

And for the love of molars — don’t be afraid to post imperfectly. That raw video where your assistant giggles mid-sentence? It’s gold.

PRO TIP: “Think Before You Post (Seriously)”
That funny, casual moment might feel harmless in the moment — until it backfires. We’ve seen it happen:

• Posting patient photos without full consent.

• Sharing inside jokes that fall flat.

• Using clinical language that sounds cold or insensitive.

💡 Key takeaway: If there’s even a chance it could be misread — don’t post it. Or at least, run it by a second pair of eyes first.

📈 BOTTOM LINE:

Content that converts doesn’t look perfect. It looks human, helpful, and consistent.

👀 Up Next:

“Dental Tech That’s Changing the Game in 2025”
We’re diving into the tools dentists are loving — from AI scans to same-day 3D printing — and how to know what’s worth it.

CLICK ON THE COMMENT BUTTON ABOVE AND TELL US WHAT IS ON YOUR 2025 TECH WISH LIST.

SOURCES

1. Ramp Results. The Role of Content Marketing in Dental Practice Growth. Retrieved from https://rampresults.com/the-role-of-content-marketing-in-dental-practice-growth/

2. WordStream. (n.d.). 19 Genius Dental Marketing Ideas to Grow Your Practice. Retrieved from https://www.wordstream.com/blog/dental-marketing-ideas

3. Delmain. (2025). The Ultimate Dental Social Media Calendar. Retrieved from https://delmain.co/blog/dental-social-media-calendar/

4. Omni Premier Marketing. (n.d.). 7 Reasons Why Content Marketing Is Essential for Dental Offices. Retrieved from https://omnipremier.com/blog/7-reasons-why-content-marketing-is-essential-for-dental-offices/

5. SocialBee. (n.d.). How to Do Social Media Marketing for Dentists Like a Pro. Retrieved from https://socialbee.com/blog/social-media-marketing-for-dentists/